BoosterMedia acquires Hallpass Media games websites from SGN

By September 8, 2014News

Growth in HTML5 games fuels BoosterMedia’s games distribution strategy

Amsterdam, September 8, 2014 – Award-winning HTML5 games publisher BoosterMedia has acquired the Hallpass Media web game network from Los Angeles-based, independent game developer SGN.

In an all-cash deal, largely funded by existing shareholders, BoosterMedia gains around 6 million active users a month on 11 desktop game websites, including popular brands such as, and

Laurens Rutten, founder and CEO of BoosterMedia, said: “We live in a multi-platform world and with this acquisition, BoosterMedia not only doubles its reach among casual gamers worldwide, but also gains strong web gaming brands that we plan to extend to smartphones as well as tablets.”

“The benefits of this deal are three-fold,” Rutten added. “Our HTML5 game-developer community will now get access to a much larger audience; advertisers will be able to reach 12 million engaged casual gamers each month across multiple platforms; and our game-distribution partners will benefit from more and better titles.”

The Hallpass network has grown by 50% over the last three years and BoosterMedia plans to grow it further by extending the brands to smartphones and tablets, gradually replacing most of the current Flash games with cross-platform HTML5 games.

Unlike native apps, which require developers to invest time and money porting their games from one operating system to another, HTML5 games technology enables developers to build a game once and deploy it across multiple platforms.

Games dominate app store revenues, yet most game developers struggle, according to a recent survey of 10,000 app developers (Vision Mobile, July 2014). Rutten said: “Although headlines tend to focus on the demand for native apps, the arrival of more and more high quality HTML5 games is fuelling the growth of cross-platform web-based games. It is BoosterMedia’s intention to make sure we’re the world-leader in the rapidly developing HTML5 games space.”