News

London – November 15: Yes, we’ve won! BoosterMedia is the 2013 “Best Social Games Service Provider” – named as the winner at the Mobile Entertainment Awards ceremony in London. Other finalists included GREE, DeNA, PlayPhone and WildTangent, so we’re pretty pleased with putting HTML5 games in the spotlights.

BoosterMedia CEO Laurens Rutten picked up the award in front of 300 mobile entertainment executives and said afterwards: “It’s pretty amazing to win Best Social Games Service Provider when we were up against such big names in the industry. It shows how far BoosterMedia and HTML5 as a new games platform has come in such a short time. This is fantastic news for all the HTML5 developers worldwide who have submitted games to our platform, all our customers and of course the millions of consumers who enjoy our HTML5 games every month.”

The world’s leading HTML5 games company is backed to pursue its vision of mobile games distribution across easy-to-access web portals and native app stores

AMSTERDAM, September 11nd, 2013 – BoosterMedia’s rapidly growing HTML5 games ecosystem has today been backed by existing investors Truffle Capital and Solid Ventures, along with a new strategic investment from the multinational mobile commerce group Neomobile.

The Series A round of over $5m gives the BoosterMedia management team funding to continue its international expansion as well as adding to the team at its Amsterdam, The Netherlands, HQ. It will open new offices in Singapore and Sao Paolo, Brazil, before the end of the year. The firm has recently opened an office in Tokyo to continue to expand its relationship with Japan’s leading games publishers. BoosterMedia has key partnerships and distribution deals with several Tokyo companies already in place.

The funding will also enable BoosterMedia to continue to enhance its platform and lets even more third party developers to publish and monetise their HTML5 games through BoosterMedia’s distribution partnerships with leading brands worldwide. The platform allows gamers to enjoy an extensive portfolio of free-to-play ad-funded games, social community features and freemium games with in-app purchases.

Using a single code-base, HTML5 games can be run on many different platforms and devices. Laurens Rutten, CEO of BoosterMedia, said: “Most game developers now have to compete with hundreds of thousands of rival products on the traditional app-stores and they’re finding it almost impossible to get their games discovered.

“With HTML5 however, their products can still be offered in the various app-stores, but it’s up to the developer to distribute it via the mobile web as well. We are giving them additional choices and allowing them more time to be creative with their games rather than just re-coding for multiple platforms.”
There will be added support for the new HTML5-dedicated operating systems, such as Firefox OS and Tizen, and BoosterMedia will invest further in its in-house games studio, providing HTML5 freemium games in partnership with leading brands and IP owners.

BoosterMedia recently opened an office in Tokyo, as a first step to increase the company’s international footprint outside the Amsterdam head-office. From the new location, main business focus will be on operational support for Japanese partnerships and attracting new games IP.

Laurens Rutten, CEO of BoosterMedia, comments: “Japan is one of the worlds leading game markets with some very strong IP creation. And, although sometimes overlooked from ‘the West’, many of the biggest successes in the mobile games industry today are actually from Japan. We see tremendous opportunity to bring good IP and lessons in game-mechanics to the overseas markets where BoosterMedia is active”.

The new Tokyo office is located in Shibuya where much of Japanese mobile games industry is concentrated. Later this year, BoosterMedia will open offices in Sao Paulo, Brazil, and Singapore too.

BoosterMedia has entered into a partnership with Mobcast Global Inc. to bring their highly successful MobaSoccer football game to the European and Brazilian markets. MobaSoccer, originally launched as ‘Mobasaka’ in Japan and Korea, is a football-management game, featuring the real names and faces of over 2000 professional footballers from teams all over the world. Currently, the game services 600.000 monthly active users in Japan and 300.000 in Korea.

MobaSoccer is fully HTML5 based and can be played directly via any mobile browser. BoosterMedia will help Mobcast localizing MobaSoccer for the Western game players and will distribute it via its mobile games channels in Europe and Brazil. Mobcast, founded in 2004, is listed at the Tokyo Stock Exchange and is Japan’s leading platform for mobile sports games.

Mobile Entertainment, the leading publication for the mobile entertainment industry, announced the nomination for BoosterMedia as finalist in the category “Best Social Games Service Prodivder”. Among the other finalists are companies like GREE, DeNA, PlayPhone and WildTangent.

The Mobile Entertainment Awards cover 23 categories, including “Best Advertising Network”, “Best Mobile Game” and “Best Operator”. The winners of the ME Awards 2013 will be announced during an award-ceremony in the Royal Garden Hotel in London, November 14th 2013.

Amsterdam (The Netherlands) – May 16, 2013 – BoosterMedia, the leading HTML5 games distribution network, has introduced DoctorHTML5games.com: an initiative to stimulate the further development of the HTML5 gaming ecosystem. The new website aims to be a primary resource of information for technical game developers and anyone who’s interested in the business behind HTML5 gaming.

Over the last months, HTML5 has clearly gained momentum, with two new HTML5-based mobile operating systems being announced: Tizen and Firefox OS. An impressive list of blue-chip names have put their weight behind them, including companies such as Samsung, Intel, Qualcomm, NTT Docomo, Telefonica, Huawei and Vodafone.

Major progress was made in the field of gaming too. Epic Games announced that the next release of its Unreal Engine supports HTML5. And 12-year-old MMO success-story Runescape is embracing HTML5 browser-based technology for its upcoming new release.

“HTML5 is quickly gaining ground as a viable platform for games developers”, says CEO and Founder of BoosterMedia, Laurens Rutten. “Apart from the recent announcements of some Triple-A players, there is already a vibrant community of hundreds of smaller HTML5 game developers, providers of development-tools and game-engines.”

As HTML5 is a relative young technology, the ecosystem is not as well developed yet as for native iOS and Android games. Rutten said: “With this initiative, we want to provide a platform to everyone with an interest in HTML5 gaming. We see the concrete results from hundreds of third party games and from our in-house studio every day. With DoctorHTML5games.com, we will provide a sneak peak into our kitchen on a regular basis.”

Posts on DoctorHTML5games.com are now open to public comments and new contributions from various HTML5 gaming experts will be added in the next weeks.

AMSTERDAM, January 9 – BoosterMedia has just released a new publication on the state of the HTML5 games market: “HTML5, a developing games ecosystem”.

The report provides practical tips and handy resources for cross-platform HTML5 games development and describes alternative ways to distribute HTML5 games outside the traditional app-stores. Additionally, the publications outlines most common ways of monetization, includes an overview of successful games in 2012 and ends with an outlook towards 2013.

The report can be accessed directly from the Keynotes and publications section of this website.

The year 2013 will be a turning point for the HTML5 mobile games industry. Where 2012 has seen the real establishing of a HTML5 mobile games ecosystem, this year will bring us many new great game titles, advanced tools and additional HTML5 games distribution channels. BoosterMedia will be in the center of these developments to further develop this exciting market together with you.

BoosterMedia wishes all its clients, partners, game developers and other relations across the globe a very Happy New Year!

Amsterdam, November 16 2012 – Many mobile game companies still choose native iOS or Android as their first route to market. Only to find out that it’s very challenging to stand out between hundreds of thousands of other games in the traditional app-stores. There is, however, a viable alternative approach that is quickly gaining interest worldwide: HTML5. BoosterMedia has released a new infographic with the essential facts you need to know about HTML5 gaming.

The company will share its best practices and experience from around the world with the top HTML5 game developers present at onGameStart 2012.

Amsterdam, September 14 2012 – BoosterMedia’s License Manager Elle Chen will be one of the keynote speakers in the First HTML5 Game Conference, onGameStart. The speech will include lessons learned from BoosterMedia’s international cloud-gaming network. Additionally, Elle will announce the new Developer Partner Program and provide checklists and tips on how to prepare HTML5 mobile games for global distribution.

OnGameStart (www.ongamestart.com) will be organized in Warsaw, Poland from September 19 – 21. BoosterMedia’s keynote, “Reaching millions of gamers in a smart way”, is scheduled at Thursday September 20, 17.50 pm.

If you are game developer who looks for distributing your HTML5 mobile games globally, we look forward to meet you there. Please Contact us to set up an appointment.