CoolGames Brings Tetris® To Browsers With HTML5

AMSTERDAM, May 19, 2016 – CoolGames, the world’s leading HTML5 games publisher, today announced that it has released Tetris® Twist, a new take on one of the most addictive and recognizable video games of all time. The all-new Tetris Twist brings a world of new levels and game mechanics to Internet browsers using HTML5 technology.

Tetris Twist is free to play and currently offers 100 levels of gameplay, including multiple levels that players can unlock which will then take them through various cities. Among these are New York, Tokyo, London, Paris, and Amsterdam, with more cities to be added continuously to provide game fans with an endless path of new levels and challenges. Tetris Twist also features new innovative mechanics, such as Gravity mode, where Tetriminos rise “up” instead of falling “down”, Hourglass mode, in which Tetriminos are mixed-up, like you would see in an hour glass, and Score Cells mode, where select cells in the Matrix must be filled with Tetriminos to receive extra bonus points.

Laurens Rutten, founder and CEO of CoolGames comments, “With Flash about to disappear soon, HTML5 is now one of the fastest growing games technologies worldwide, and we couldn’t have wished for a better or more popular game IP in our catalogue than Tetris.”

Maya Rogers, President and CEO of Blue Planet Software, sole agent for the Tetris brand adds, “We are continuously working to bring fun, unique experiences to Tetris fans across the globe, and the introduction of Tetris Twist is a great new addition to our growing lineup of Tetris branded games.”

Tetris® Twist was developed by the CoolGames Studio in Amsterdam, and is available for desktop browsers globally, as well as for tablet and smartphone browsers in Japan. While Yahoo! Japan will serve as the worldwide launch partner, Tetris Twist will also be distributed by key channels such as Miniclip and Spil Games. Tetris Twist is available to play now at CoolGames

BoosterMedia becomes CoolGames and joins forces with Tingly Games

AMSTERDAM, February 23, 2016 – At Casual Connect Europe 2016, BoosterMedia revealed its new name: the #1 HTML5 games publisher will further grow its activities as CoolGames. It was also announced that the company has joined forces with HTML5 game developer Tingly Games.

In 2015 was launched as BoosterMedia’s flagship consumer website with HTML5 games for smartphones, tablets and desktop PCs. From now on, CoolGames will also be the company’s corporate branding for all game-development, publishing and advertising activities. Merging BoosterMedia’s in-house studio and Tingly into the new CoolGames Studio will effectively establish the world’s largest HTML5 dedicated game studio.

With the native app-stores becoming virtually impenetrable for most game developers and Flash as a technology for casual games to vanish soon, HTML5 is now widely embraced as the only cross-platform technology for the future. Laurens Rutten, founder and CEO of CoolGames: “Over the last 12 months, we have seen a sharp increase in demand for high quality HTML5 games. With a fast growing worldwide user base, we were able to bring triple-A IP such as PacMan RunSnoopy Bubble and Tetris® Twist to HTML5. With our new doubled studio capacity, we plan to release many more fantastic games and famous brands in 2016 and beyond.”

Ard Bonewald, former CEO of Tingly and the new Head of Studio for CoolGames, adds: “With the talented teams of these two HTML5 front-runners now united, we can significantly invest in developing even better casual games that are on par with the top-ranking games in the app-stores.” It is expected that the rebranding and the integration of the two studios into the Amsterdam HQ will be completed by the end of Q1 2016.

CyberAgent and BoosterMedia team up to bring casual games to Ameba

Amsterdam, Tokyo – December 22 2014: Today, CyberAgent and BoosterMedia launched two specially developed casual games for the popular Ameba platform: Flappy Haripit and Pigg Bubble. In the side-scrolling game Flappy Haripit the player needs to collect as many apples as possible along the way, without crashing into obstacles. And Pigg Bubble is a modern ‘bubble shooter’ game with dozens of challenging levels, different worlds and special power-ups.

Pigg and Haripit are famous characters that feature in many existing games and applications on the Ameba platform. Both new titles have been produced by BoosterMedia’s in-house Game Studio in close partnership with CyberAgent. The games are fully developed in HTML5 and can be instantly played within a smartphone’s browser.

CyberAgent Inc., with its headquarter based in Tokyo Japan, was founded in 1998 and is active in the field of online services, advertising, games and media. The company is listed at the Tokyo Stock Exchange. CyberAgent first introduced Ameba in 2009 and it is currently one of Japan’s most popular blogging, social networking and online games destinations.

BoosterMedia acquires Hallpass Media games websites from SGN

Growth in HTML5 games fuels BoosterMedia’s games distribution strategy

Amsterdam, September 8, 2014 – Award-winning HTML5 games publisher BoosterMedia has acquired the Hallpass Media web game network from Los Angeles-based, independent game developer SGN.

In an all-cash deal, largely funded by existing shareholders, BoosterMedia gains around 6 million active users a month on 11 desktop game websites, including popular brands such as, and

Laurens Rutten, founder and CEO of BoosterMedia, said: “We live in a multi-platform world and with this acquisition, BoosterMedia not only doubles its reach among casual gamers worldwide, but also gains strong web gaming brands that we plan to extend to smartphones as well as tablets.”

“The benefits of this deal are three-fold,” Rutten added. “Our HTML5 game-developer community will now get access to a much larger audience; advertisers will be able to reach 12 million engaged casual gamers each month across multiple platforms; and our game-distribution partners will benefit from more and better titles.”

The Hallpass network has grown by 50% over the last three years and BoosterMedia plans to grow it further by extending the brands to smartphones and tablets, gradually replacing most of the current Flash games with cross-platform HTML5 games.

Unlike native apps, which require developers to invest time and money porting their games from one operating system to another, HTML5 games technology enables developers to build a game once and deploy it across multiple platforms.

Games dominate app store revenues, yet most game developers struggle, according to a recent survey of 10,000 app developers (Vision Mobile, July 2014). Rutten said: “Although headlines tend to focus on the demand for native apps, the arrival of more and more high quality HTML5 games is fuelling the growth of cross-platform web-based games. It is BoosterMedia’s intention to make sure we’re the world-leader in the rapidly developing HTML5 games space.”

BoosterMedia brings HTML5 games to the Japanese market with Yahoo! JAPAN

Amsterdam/Tokyo, July 2, 2014 – Yahoo! JAPAN and BoosterMedia have struck a deal to bring ‘Western-style’ HTML5 games to the Japanese market. The new cross-platform games can be played instantly on any of the Yahoo! JAPAN websites via Yahoo! Games, one of the most popular game platforms in Japan.

The first series of free-to-play games selected for Yahoo! JAPAN are from popular casual game genres, such as puzzle- and match-3 games, bubble shooters and arcade & action games. BoosterMedia has culturally localized the games – the HTML5 specialist employs native Japanese staff in both its Amsterdam-based Game Studio and Tokyo office.

Laurens Rutten, founder and CEO of BoosterMedia said: “Japan is generally a difficult market to enter for overseas game companies. But if you look at the huge success of Candy Crush in Japan, for example, it is clear the Japanese audience has developed an appetite for typical ‘Western-style’ casual games. It is therefore a fantastic opportunity to further develop this market with our partner Yahoo! JAPAN.”

Although Japan has seen a massive growth in the native games market in recent years, with Gungho’s “Puzzle & Dragons” as the most successful example to date, the browser games market has seen a significant increase too, with a surge of 132% to 229 billion Yen in 2013.

Contrary to most native games, they can be played on smartphones and tablets as well as desktop PC browsers. Users can log in with their Yahoo! ID to save high-scores and to see the leader-boards of other players in their area.

Rutten said: “Support for HTML5 among game developers, media companies, OEMs and other industry players is rapidly growing. As a result, we clearly see a sharp increase in HTML5 games quality compared to one or two years ago. This is a first step, and we are confident that we can bring many high quality HTML5 games to the Japanese market in the next 12 months.”

League11: over 2000 of the world’s best football players in one HTML5 game

Amsterdam – April 23, 2014: Today BoosterMedia introduces League11, a new football management game fully based on HTML5. The goal of the game is to build and manage your team to success in an international league of friends and other users. League11 features photographs of over 2000 professional football players from all major competitions worldwide.

League11 will be first launched in the United Kingdom, followed by France, Germany and several other European and international markets. The game is based on Mobasaka, the original hit-title from Mobcast (Tokyo, Japan) that was previously released in Japan and Korea. In close partnership with Mobcast, BoosterMedia has fully adjusted the game for the Western markets.

It can be accessed directly with any mobile browser via and will be distributed via BoosterMedia’s partner network of HTML5 games channels.

BoosterMedia wins Mobile Entertainment Awards 2013

London – November 15: Yes, we’ve won! BoosterMedia is the 2013 “Best Social Games Service Provider” – named as the winner at the Mobile Entertainment Awards ceremony in London. Other finalists included GREE, DeNA, PlayPhone and WildTangent, so we’re pretty pleased with putting HTML5 games in the spotlights.

BoosterMedia CEO Laurens Rutten picked up the award in front of 300 mobile entertainment executives and said afterwards: “It’s pretty amazing to win Best Social Games Service Provider when we were up against such big names in the industry. It shows how far BoosterMedia and HTML5 as a new games platform has come in such a short time. This is fantastic news for all the HTML5 developers worldwide who have submitted games to our platform, all our customers and of course the millions of consumers who enjoy our HTML5 games every month.”

BoosterMedia raises $5m as investors see vast growth potential in HTML5 games

The world’s leading HTML5 games company is backed to pursue its vision of mobile games distribution across easy-to-access web portals and native app stores

AMSTERDAM, September 11nd, 2013 – BoosterMedia’s rapidly growing HTML5 games ecosystem has today been backed by existing investors Truffle Capital and Solid Ventures, along with a new strategic investment from the multinational mobile commerce group Neomobile.

The Series A round of over $5m gives the BoosterMedia management team funding to continue its international expansion as well as adding to the team at its Amsterdam, The Netherlands, HQ. It will open new offices in Singapore and Sao Paolo, Brazil, before the end of the year. The firm has recently opened an office in Tokyo to continue to expand its relationship with Japan’s leading games publishers. BoosterMedia has key partnerships and distribution deals with several Tokyo companies already in place.

The funding will also enable BoosterMedia to continue to enhance its platform and lets even more third party developers to publish and monetise their HTML5 games through BoosterMedia’s distribution partnerships with leading brands worldwide. The platform allows gamers to enjoy an extensive portfolio of free-to-play ad-funded games, social community features and freemium games with in-app purchases.

Using a single code-base, HTML5 games can be run on many different platforms and devices. Laurens Rutten, CEO of BoosterMedia, said: “Most game developers now have to compete with hundreds of thousands of rival products on the traditional app-stores and they’re finding it almost impossible to get their games discovered.

“With HTML5 however, their products can still be offered in the various app-stores, but it’s up to the developer to distribute it via the mobile web as well. We are giving them additional choices and allowing them more time to be creative with their games rather than just re-coding for multiple platforms.”
There will be added support for the new HTML5-dedicated operating systems, such as Firefox OS and Tizen, and BoosterMedia will invest further in its in-house games studio, providing HTML5 freemium games in partnership with leading brands and IP owners.

New Tokyo office to expand partnerships in Japanese market

BoosterMedia recently opened an office in Tokyo, as a first step to increase the company’s international footprint outside the Amsterdam head-office. From the new location, main business focus will be on operational support for Japanese partnerships and attracting new games IP.

Laurens Rutten, CEO of BoosterMedia, comments: “Japan is one of the worlds leading game markets with some very strong IP creation. And, although sometimes overlooked from ‘the West’, many of the biggest successes in the mobile games industry today are actually from Japan. We see tremendous opportunity to bring good IP and lessons in game-mechanics to the overseas markets where BoosterMedia is active”.

The new Tokyo office is located in Shibuya where much of Japanese mobile games industry is concentrated. Later this year, BoosterMedia will open offices in Sao Paulo, Brazil, and Singapore too.

BoosterMedia to bring ‘MobaSoccer’ success-game into Europe

BoosterMedia has entered into a partnership with Mobcast Global Inc. to bring their highly successful MobaSoccer football game to the European and Brazilian markets. MobaSoccer, originally launched as ‘Mobasaka’ in Japan and Korea, is a football-management game, featuring the real names and faces of over 2000 professional footballers from teams all over the world. Currently, the game services 600.000 monthly active users in Japan and 300.000 in Korea.

MobaSoccer is fully HTML5 based and can be played directly via any mobile browser. BoosterMedia will help Mobcast localizing MobaSoccer for the Western game players and will distribute it via its mobile games channels in Europe and Brazil. Mobcast, founded in 2004, is listed at the Tokyo Stock Exchange and is Japan’s leading platform for mobile sports games.